Program Application

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Conversion action Online purchase with processed valid payment
Cookie days 30 day(s)
Commission type Percent of Sale
Base commission 10.00%
Additional terms You are required to have a direct involvement (be a industry professional, blogger, news website, social influencer etc) within the lingerie, maternity & nursing, baby, fashion & beauty industry.

Cake Maternity is a leading maternity & nursing intimates & clothing brand. With an extensive assortment of beautiful, quality product, every piece has been designed to suit women's needs during the developmental stages of pregnancy and nursing. Cake caters for A-L cups (US) / A-HH cups (UK), and 28-42 bands.

After 12 years of success in designing premium maternity & nursing intimates, Cake Maternity has launched it’s first essential capsule wardrobe collection for pregnant, breastfeeding women & beyond. Maternity & Nursing Tops, Pants Skirts Dresses & Leggings in soft luxurious fabrics offer for a flattering fit and drape. Made from natural fibres they allow for the skin to breathe & are super comfortable. These styles are classical but sophisticated in design to be mix matched, without costing a fortune.

Sustainable & designed for fit and function, are hallmarks of the Cake brand. By choosing Cake you are also choosing to protect our future.


Thisis a legal agreement between you and Cake Lingerie Pty Ltd (An AustralianCompany) (trading as part of the 'Cake' group.

By submitting the online application you are agreeing that you have read and understand the terms and conditions of this agreement.

1. Overview

This Agreement contains the complete terms and conditions that apply to you becoming an affiliate in Cake Maternity’s
Affiliate Program. The purpose of this Agreement is to allow affiliate linking between your web site or social media profiles and the web site.

2. Affiliate Obligations

2.1. To begin the enrolment process, you need complete and submit the online application at the web site. We may approve your application and will re-evaluate your application from time to time. We may reject your application at our sole discretion. We may cancel your application if we determine that your site is unsuitable for our Program, including if it:

2.1.1. Promotes sexually explicitmaterials 

2.1.2. Promotes violence, illegal activity, discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age 

2.1.3. Incorporates any materials which infringe or assist others to infringe on any copyright, trademark or other intellectual property rights or to violate the law 

2.1.4. Includes "Cake Maternity" or variations or misspellings thereof in its domain name 

2.1.5. Is a coupon, reward site or other that is purely providing banners & links to our website from a non-associated industry site, and/or without supporting information about the benefits, brand or product 

2.1.6. Is otherwise in any way unlawful, harmful, threatening, defamatory, obscene, harassing, or racially, ethnically or otherwise objectionable to us in our sole discretion

2.1.7. Contains software downloads that potentially enable diversions of commission from other affiliates in our program. 

2.1.8. You create or design your website or any other website that you operate, explicitly or implied in a manner which resembles our website nor design your website in a manner which leads customers to believe you are or any other affiliated business.

2.2. As a member of’s Affiliate Program, you will have access to an Affiliate Account Manager. Here you will be able to review our Program’s details and download banner creatives to promote our site.

3. Rights and Obligations

3.1. We have the right to monitor your site or social media profile at any time to determine if you are following the terms and conditions of this Agreement. We may notify you of any changes to your site/profile that we feel should be made, or to make sure that your links to our web site are appropriate and to notify further you of any changes that we feel should be made. 

3.2. reserves the right to terminate this Agreement and your participation in the Affiliate Program immediately and without notice to you should you commit fraud in your use of the Affiliate Program or should you abuse this program in any way.

3.3. This Agreement will begin upon our acceptance of your Affiliate application, and will continue unless terminated hereunder.

4. Modification

We may modify any of the terms andconditions in this Agreement at any time at our sole discretion. In such event, you will be
notified by email. Modifications may include, but are not limited to, changes in the payment procedures and’s Affiliate Program rules. If any modification is unacceptable to you, your only option is to end this Agreement. Your continued participation in’s Affiliate Program following the posting of the change notice or new Agreement on our sitewill indicate your agreement to the changes.

6. Tracking & Payment uses the third party in for tracking, which you agree to. Kindly review theplatform’s terms and conditions.

The Order Status will be changed to'Approved' 45 days after your referred customer has ordered (withoutreturn, exchange or cancellation of the order). 

Payment is undertaken via PayPal on the value of the order (less taxes & shipping), for which you will require a PayPal Account. Payment is undertaken at the end of month to your PayPal A/c, for 'Approved' orders.

8. Promotion Restrictions

8.1. You are free to promote your own web sites, but naturally any promotion that mentions could be perceived by the public or the press as a joint effort. You should know that certain forms of advertising are always prohibited by For example, advertising commonly referred to as "spamming" is unacceptable to us and could cause damage to our name. Other generally prohibited forms of advertising include the use of unsolicited email.

In addition, you may not advertise in any way that effectively conceals or misrepresents your identity, your domain name, or your return email address. You may use mailings to customers to promote so long as the recipient is already a customer or subscriber of your services or web site, and recipients have the option to remove themselves from future mailings. Also, you may post to social media groups to promote so long as the group specifically welcomes such messages. At all times, you must clearly represent yourself and your web sites as independent from If it comes to our attention that you are spamming, we will consider that cause for immediate termination of this Agreement and your participation in the Affiliate Program. Any pending balances owed to you will not be paid if your account is terminated due to such unacceptable advertising or solicitation.

8.2. Affiliates that among other keywords or exclusively bid in their Pay-Per-Click campaigns on keywords such as, Cake Maternity and/or any misspellings or similar alterations of these – be it separately or in combination with other keywords – and do not direct the traffic from such campaigns to their own website prior to re-directing it to ours, will be considered trademark violators, and will be banned from Cake Maternity’s Affiliate Program. We will do everything possible to contact the affiliate prior to the ban. However, we reserve the right to expel any trademark violator from our affiliate program without prior notice, and on the first occurrence of such PPC bidding behaviour.

8.3. Affiliate shall not transmit any so-called “interstitials,” “Parasiteware™,” “Parasitic Marketing,” “Shopping Assistance Application,” “Toolbar Installations and/or Add-ons,” “Shopping Wallets” or “deceptive pop-ups and/or pop-unders” to consumers from the time the consumer clicks on a qualifying link until such time as the consumer has fully exited the Cake Maternity site (i.e., no page from our site or any’s content or branding is visible on the end-user’s  screen). As used herein a. “Parasiteware™” and “Parasitic Marketing” shall mean an application that (a) through accidental or direct intent causes the everwriting of affiliate and non affiliate commission tracking cookies through any other means than a customer initiated click on a qualifying link on a web page or email; (b) intercepts searches to redirect traffic through an installed  software, thereby causing, pop ups, commission tracking cookies to be put in place or other commission tracking cookies to be overwritten where a user would under normal circumstances have arrived at the same destination through the results given by the search (search engines being, but not limited to, Google, Bing, Yahoo, and similar search or directory engines); (c) set commission tracking cookies through loading of Cake Maternity site in iFrames, hidden links and automatic pop ups that open’s site; (d) targets text on web sites, other than those web sites 100% owned by the application owner, for the purpose of contextual marketing; (e) removes, replaces or blocks the visibility of Affiliate banners with any other banners, other than those that are on web sites 100% owned by the owner of the application.